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Academic Journal

EXAMINING THE EFFECT OF SERVICE VALUE AND REPUTATION ON CUSTOMER LOYALTY WITH TRUST AND ELECTRONIC WORD OF MOUTH AS MEDIATION

Subjects: banking services; long-term profit; bank marketing

  • Source: Jurnal Aplikasi Manajemen, Vol 20, Iss 3 (2022)

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Academic Journal

Data Mining for Potential Customer Segmentation in the Marketing Bank Dataset

Subjects: data mining; bank marketing; smote

  • Source: Jurnal Informatika, Vol 9, Iss 1, Pp 25-32 (2021)

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Academic Journal

Closer Defining of the Content of the Concept of Bank Marketing in the Context of Digitalization of the Economy

Subjects: bank marketing; digital marketing; digitalization of the economy

  • Source: Bìznes Inform, Vol 1, Iss 516, Pp 320-327 (2021)

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Academic Journal

Analisis Optimasi Algoritma Klasifikasi Naive Bayes menggunakan Genetic Algorithm dan Bagging

Subjects: classification; bank marketing; naive bayes

  • Source: Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi), Vol 5, Iss 3, Pp 504-510 (2021)

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Academic Journal

Klasifikasi Analisis Perbandingan Algoritma Optimasi pada Random Forest untuk Klasifikasi Data Bank Marketing

Subjects: data mining; bank marketing; random forest

  • Source: Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi), Vol 5, Iss 1, Pp 187-192 (2021)

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Academic Journal

Development of E-banking channels and market share in developing countries

Subjects: E-banking channels; New banking services; Bank market share

  • Source: Financial Innovation, Vol 6, Iss 1, Pp 1-19 (2020)

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Academic Journal

Estimation of the Marketing Activity of Banking Structures

Subjects: bank marketing activity; integral index; rating of the indicators

  • Source: Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Vol 68, Iss 1, Pp 229-242 (2020)

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Academic Journal

The role of the sharia banking service quality in creating customers’ satisfaction and happiness (a survey of state-owned sharia banks in Indonesia)

Subjects: customers’ happiness; customers’ satisfaction; service quality

  • Source: Banks and Bank Systems, Vol 14, Iss 4, Pp 69-77 (2019)

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Academic Journal

Using Data Mining Techniques for Detecting the Important Features of the Bank Direct Marketing Data

Subjects: bank marketing; feature selection; machine learning methods

  • Source: International Journal of Economics and Financial Issues, Vol 7, Iss 2, Pp 692-696 (2017)

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Academic Journal

The impact of E-Marketing in the positioning of Kosovo Banks

Subjects: Electronic Marketing; Electronic Banking Services; the Bank Marketing

  • Source: ILIRIA International Review, Vol 5, Iss 1, Pp 67-80 (2015)

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  • 1-10 of  19 results for ""bank marketing""